Shelf Awareness: enlightenment for readers

Dallas Home & Gift Market at Dallas Market Center Application Form

Booksellers are great curators. Every table, staff pick, and event reflects a point of view about what customers will find interesting. Gift buying calls for that same instinct--but it can be hard to know where to look for products beyond the book trade.

Shelf Awareness and three sponsors--Dallas Market Center, The Unemployed Philosopher’s Guild, and Anne McGilvray and Associates--are creating a special bookseller experience at the Total Home & Gift Market (January 6-12, 2027) designed to help booksellers discover the gift-market world, meet other bookstore buyers, find new resources, and learn how to shop a gift market with confidence.

The special experience will take place during the show, on January 6, 2027, and we're offering scholarships that will provide a dozen first-time attendees with two hotel nights, $200 in miscellaneous expenses, and market registration. Shelf Awareness and our partners will conduct a day of programming, including an introduction at the Anne McGilvray Showroom; a guided tour of the market; time to explore the market independently; and a closing reception where everyone can share what they've learned.

If gifts and sidelines are becoming a bigger part of your business--come to market. You already know how to curate a great bookstore. Now discover the sidelines that will delight your customers, build bigger baskets, and generate even more foot traffic.

All scholarship submissions due by 5pm PST on October 31st.

First Name

Last Name

Email

Bookstore Role (bookseller, manager, buyer, marketing, events, owner, etc.)

Bookstore

City

State/Province Select a State Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Puerto Rico Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Alberta British Columbia Manitoba New Brunswick Newfoundland Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon Territory American Samoa Armed Forces Americas Armed Forces Europe Armed Forces Pacific Guam Northern Mariana Is Palau Puerto Rico Virgin Islands Other

Have you attended The Total Home & Gift Market previously? (This special experience is available only to first-time attendees)

Yes No

If selected for the experience, I have scheduling permission from my bookstore owner to attend the Total Home & Gift Market on January 6th.

Yes No

Please write a brief note about why you want to attend the show and how it would benefit your work at the store.

0 / 300 words

I would be willing to write up my experience for publication in Shelf Awareness

Yes No

If you are a human, ignore this field