Bookstore Partner Mailings
The Shelf Awareness mailings help you keep in touch with your bookstore customers. It's easy to get started and, with the help of publisher advertisement, it’s FREE to you and your customers.
Shelf Awareness for Readers sends every Friday, plus plus five special issues featuring gift idea and best-of-the-year titles during the holiday season. Each issue has positive book reviews, plus author interviews, bookish trivia and other features.
It's totally hands-off if you like. We can take care of everything for you. If you want more customization though, you can add an introduction message or add your own Staff Recommendations titles whenever you like!
The Pre-Order E-Blast sends to your customers on the last Wednesday of the month and highlights upcoming titles that are available for pre-order. You can use the titles we've picked each month or replace them with your own selections.
The Kids & YA Pre-Order E-Blast will send the second Wednesday of the month. We set up the mailing with upcoming titles that we expect to be popular Kids' & YA titles, roughly six weeks out. Then we send you the list of titles a week in advance so you get the chance to swap out or rearrange them as you'd like.
Each mailing is branded with your store logo, links to your store website, replies to your email address, and includes buy buttons that can send readers to each book on your e-commerce site.
We are available to answer questions, please reach out to bookstores@shelf-awareness.com.