Shelf Awareness: enlightenment for readers


The Shelf Awareness newsletters help you keep in touch with your bookstore customers. It's easy to get started and, with the help of publisher advertisement, it’s FREE to you and your customers.

The Pre-Order e-blast sends to your customers on the last Wednesday of the month and highlights eight upcoming titles that are available for pre-order. You can use the titles we've picked each month or replace them with your own selections.

The newsletter is branded with your logo, it links to your store website, replies to your email address, and it can include buy buttons that send readers to each book on your e-commerce site.

Registrations received after the 15th of the month will roll over to the following month's mailing.

The Shelf Awareness for Readers e-newsletter sends Tuesday and Friday and features positive book reviews, plus author interviews, bookish trivia and other features. Like our Pre-Order e-blast, this newsletter is branded for your bookstore, includes your social media links, replies to your email address and features buy buttons that link to your site.

It’s totally hands-off if you like; we can take care of everything for you. If you want more creative control, you can write lead content or insert your own custom ad whenever you like!

We are available to answer questions, please reach out to

Store Info

This is the address Shelf Awareness staff will write to contact you about the program.

This is the email address your store subscribers will use to contact your store.

For new submissions or changes to your current logo (not necessary if you’re just updating your mailing list)
Please submit a high-quality logo image (a transparent .png works best if available)

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Upload Subscriber List

At least one list is required to submit this form.
Both add and remove lists may be uploaded at the same time.